The following question was presented:
So, I was doing a bit of searching to see where my site pops up as anyone who's read the article about Fanny Valley will know. There are a number of sites that give you stats etc and then try to sell you their product to help you improve your sites ratings. I came across one site that ranked EastBayRag in the top 12% of websites (and that was based on the previous design with the purple icons that you've all forgotten about now). Anyway, it also gave an estimated value of the site based on the amount of anticipated traffic. How much do you think EastBayRag was valued at?
Results:
$0.01 was the clear winner with 33% of the votes selected from the following:
- $0.01 (33%)
- $0.10 (17%)
- $1 (0%)
- $10 (17%)
- $100 (17%)
- $1,000 (17%)
- $10,000 (0%)
- $100,000 (0%)
- $1,000,000 (0%)
- $10,000,000 (0%)
Graphic of Results:
Analysis:
1 cent! 1 cent? That's all you think this site is worth. The majority of you voted for 1 cent. How dare you? It's worth way more than that. Ten times more than that to be exact. I can't actually remember the site to go back and see what or how it was valuing things and I think it was actually saying that based on the content of this site, an advertiser should look to pay $0.10 for a click through add, but I saw something that said approximate value $0.10 so I'll go with that. Five years worth of effort for a return of 10 cents. Sounds about right to me.
I seem to have a long way to go in order to increase the value to the $10 million that's in the business plan for the site. Still, we live in hope that someone at Google, Apple, Microsoft etc. will put in a bid .... dream on.